Portfolio
IA & Database Design
7 case studies
Ticklists App
Solo-designed and shipped a PWA app that reorders a shopping list to match any store's layout, kept in sync live across every household member.
Terra Listens Native Apps
Coached the founder's first app draft and brand, then led design, hired and ran the dev team to launch.
McDonalds Monopoly Web-App
Wireframed the UX for McDonald's first mobile Monopoly promotion, simplifying a complex prize system.
Artfuly.com Original Art Marketplace
Bootstrapped a global art marketplace 8 years: my concept, self-funded, hired and ran the dev team.
Caribbean Yoga Responsive Site
Designed and built a resort-style booking site for a Caribbean yoga retreat, automating bookings.
Sydney University Web-App
Led UX research and design for Sydney Uni's $760M/year course-search experience, still live 9 years on.
Terra Listens Conversion Website
Redesigned Terra's website for SEO, rewriting copy, IA and funnels to match the new app brand.