Portfolio

UX Design

13 case studies

Ticklists App

Solo-designed and shipped a PWA app that reorders a shopping list to match any store's layout, kept in sync live across every household member.

Coached the founder's first app draft and brand, then led design, hired and ran the dev team to launch.

Wireframed the UX for McDonald's first mobile Monopoly promotion, simplifying a complex prize system.

Redesigned Amcor's product-selection UX in 4 weeks, surfacing a database fix needed for search to work.

Designed a no-app AR tool for shoppers to view art on their wall from mobile, to sell with confidence.

Bootstrapped a global art marketplace 8 years: my concept, self-funded, hired and ran the dev team.

Designed and built a resort-style booking site for a Caribbean yoga retreat, automating bookings.

Delivered a hairdresser's full digital launch: strategy, booking, Webflow site, marketing, in a week.

Designed a knowledge-sharing intranet for PWC so consultants stop reinventing the wheel on repeat work.

Led UX research and design for Sydney Uni's $760M/year course-search experience, still live 9 years on.

Redesigned Terra's website for SEO, rewriting copy, IA and funnels to match the new app brand.

Designed and managed the build of Terra's live-stream demo page, delivered in under a week.

Self-initiated a multi-company cleaner timesheet app solo, after a client skipped real research.