Portfolio
All Work
25 case studies
Ticklists App
Solo-designed and shipped a PWA app that reorders a shopping list to match any store's layout, kept in sync live across every household member.
Terra Listens Native Apps
Coached the founder's first app draft and brand, then led design, hired and ran the dev team to launch.
McDonalds Monopoly Web-App
Wireframed the UX for McDonald's first mobile Monopoly promotion, simplifying a complex prize system.
Amcor Products
Redesigned Amcor's product-selection UX in 4 weeks, surfacing a database fix needed for search to work.
Art Augmented Reality
Designed a no-app AR tool for shoppers to view art on their wall from mobile, to sell with confidence.
Artfuly.com Original Art Marketplace
Bootstrapped a global art marketplace 8 years: my concept, self-funded, hired and ran the dev team.
Berlin HiFi Store Brands Page
Used SEO research to design a new brand page UI for a Berlin HiFi store, targeting real search terms.
Bob Finance
Recommended a new UX for Bob Finance's loan form, leading with the outcome instead of form-filling.
Caribbean Yoga Responsive Site
Designed and built a resort-style booking site for a Caribbean yoga retreat, automating bookings.
Cuts By Luke — Digital Strategy & Webflow Build
Delivered a hairdresser's full digital launch: strategy, booking, Webflow site, marketing, in a week.
ING Banking App
Designed the UX for a new ING credit-card banking app, from personas through to delivered wireframes.
Intrepid Travel
Delivered a UX and SEO audit for Intrepid Travel Agency, flagging fixes to lift traffic and conversion.
Inyova Impact Investing Startup
Designed the UX for Inyova, an impact-investing startup, alongside their visual designer and developer.
KPMG User Research
Led user research for KPMG's expansion into new European markets.
PWC Knowledge Sharing Intranet
Designed a knowledge-sharing intranet for PWC so consultants stop reinventing the wheel on repeat work.
QIC Futuristic Mall App & Site
Defined UX strategy for a 'smart mall' app and site: wayfinding, personalisation, gamified rewards.
Surface Pattern Design
Taught myself surface pattern design in 3 days, shipped to Spoonflower, wrote a handbook now on Amazon.
Sydney University Web-App
Led UX research and design for Sydney Uni's $760M/year course-search experience, still live 9 years on.
Terra Adverts
Used Midjourney to create Terra's ad imagery faster and better than stock photography, cutting costs.
Terra HTML Emails
Concepted, designed and built Terra's Black Friday email campaign, including Klaviyo discount setup.
Terra Listens Conversion Website
Redesigned Terra's website for SEO, rewriting copy, IA and funnels to match the new app brand.
Terra Live Web Stream Design
Designed and managed the build of Terra's live-stream demo page, delivered in under a week.
Timesheet App for Cleaners
Self-initiated a multi-company cleaner timesheet app solo, after a client skipped real research.
VEDA Big Data SaaS
Defined the self-serve data UI for Veda's SaaS platform; first of 5 services reached active dev.
Viral Whatsapp GMO Animation
Wrote, designed and animated a pro bono WhatsApp video for a petition, 5k to 86k signatures in 10 days.